Comparisons / Rovalty vs Insert Affiliate

Rovalty vs Insert Affiliate: In-App Purchases or Any Brand

Insert Affiliate pays on purchases inside a mobile app and takes a share of that revenue. Rovalty pays on views, for any brand, with no share of anything.

At a Glance: Rovalty vs Insert Affiliate

Mobile apps wanting to pay on tracked in-app purchases should use Insert Affiliate. Rovalty suits any brand paying for reach, app or not.

Insert Affiliate is affiliate tracking and payout software for iOS and Android apps. It attributes in-app purchases and subscriptions to affiliates and pays them through Stripe or lets the business pay them itself.

Core facts about Rovalty and Insert Affiliate
RovaltyInsert Affiliate
Commission fee0%7.5% to 10% of affiliate revenue
Custom domainyourbrand.rovalty.com free; your own domain on paid plansLinks only, Enterprise
How results are trackedOfficial TikTok, Instagram and YouTube APIs, hourly for 48 hours, then dailyDeep links, in-app purchases
Built forApps, SaaS and brands paying creators per viewBusinesses with a mobile app that sells in-app purchases or subscriptions.
PricingFree, then $29, $79 and $199 a monthFrom £20/mo plus revenue share

How Insert Affiliate's Cost Grows With Your Sales

Cost comparison: a share of sales against a flat plan

The more affiliates sell, the more this fee takes. Move the slider to see it.

  • Insert Affiliate$1,000/mo
  • Rovalty Growth$79/mo

Rovalty's plan is set by tracked views, not sales. Growth is shown as an example.

Source: Insert Affiliate's Starter revenue share. Its £20 monthly price is not included in this chart.

Where Insert Affiliate Falls Short for Pay-Per-View Campaigns

Pays on sales, not views

The commissions Insert Affiliate describes are a share of sales or revenue, and its site does not describe paying per view.

See Insert Affiliate's page

Only for mobile apps

Its FAQ describes its audience as any business with a mobile app that has in-app purchases, so a brand without an app is outside that audience.

See Insert Affiliate's page

Revenue share on paid plans

Paid plans add 7.5% to 10% of affiliate transaction revenue on top of the monthly price, unless a fixed-price option is agreed on request.

See Insert Affiliate's page

Performance Metrics: Insert Affiliate vs Rovalty

Fee on creator pay
0%Rovalty7.5-10%Insert Affiliate
What gets measured
API viewsRovalty, hourly for the first 48 hoursIn-app salesInsert Affiliate
Your own address
Free subdomainRovalty, own domain on paid plansLinks onlyInsert Affiliate

Why Brands Choose Rovalty Over Insert Affiliate

A White-Label Experience on Your Own Domain

Creators join on a page with your name and logo at yourbrand.rovalty.com, or at creators.yourbrand.com on a paid plan.

Automated TikTok, Instagram and YouTube View Verification

Views come from each platform's official API, with no screenshots. Growth plans and up also flag views that don't match engagement.

Zero Commission on Creator Payouts

You pay creators directly from a weekly statement and record the reference. Rovalty never holds your money, so sending the payments is your job.

Feature Matrix: Rovalty vs Insert Affiliate

Features of Rovalty and Insert Affiliate
RovaltyInsert Affiliate
Pay per viewYesNo
Official API view trackingYesNo
Custom domainPaid plansPartly
Platform sends payouts for youYou pay directlyYes

Where Insert Affiliate Does Better

Best for: Mobile app companies that want to pay creators and affiliates a share of tracked in-app purchases and subscriptions.

  • Attributes actual in-app purchases and subscriptions on iOS and Android to a specific affiliate, which view-based tracking does not do.
  • One-click Stripe payouts with auto-generated VAT invoices.
  • Purpose-built for apps, with integrations with RevenueCat, Adapty and Apphud, and web Stripe purchases credited to the same affiliate.

Frequently Asked Questions About Switching to Rovalty

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How We Checked This

Last checked November 1, 2026

Written by Rovalty, so we have a stake in this comparison. We read Insert Affiliate's public pages on that date, and prices and features can change.

Spot something out of date? Tell us and we'll fix it.

Product names belong to their owners, and no company here endorses Rovalty.