Pay-per-view UGC for DTC brands

Pay for Product Videos Only When They Get Watched

Buying UGC by the video means paying before you know what works. Pay on views instead, and let the numbers show you the winners. Rovalty takes no commission on what you pay creators.

DTC Brand cost calculator

Views at $1.25 per 1,000
6.4M
A 15% platform fee
$1,200/mo
Rovalty Enterprise, 0% fee
$199/mo

Example rate. You set your own, and views aren't guaranteed.

Why Your DTC Margin Disappears Before the First View

Per-Video Pricing, Whatever the Views

UGC packages charge per video, whether it gets ten views or ten thousand.

Parcels That Never Become Posts

Sending product to creators costs money, and many of those parcels never become a post.

Dependence on Rising Ad Costs

Rising ad costs make it painful to depend on paid social alone.

See the Math: How Much a 15% Fee Costs a DTC Brand

Marketplaces and networks often charge a percentage of what you spend on creators. Published fees run from 5% to 20%, as our comparisons show. Move the slider to see a year of them beside a flat Rovalty plan.

  • 5% fee$4,800/yr
  • 10% fee$9,600/yr
  • 15% fee$14,400/yr
  • 20% fee$19,200/yr
  • Rovalty Enterprise$2,388/yr

Cost of the tool over 12 months, not what you pay creators. At small budgets a percentage fee can cost less than a plan, and Rovalty has a free plan up to 10,000 tracked views.

Built for DTC Founders Who Watch Every Margin Point

Paid Only for Attention

Rewards follow views, so your budget moves toward the videos people watch.

Footage Instead of Free Stock

Your campaign shows contact details to signed-in creators, so you choose who gets product.

A Channel Beside Your Ads

Shopify stores can run the creator page right on the storefront.

The Growth Curve: TikTok and Reels Reach for Your Store

Views add up as more creators join and post. Change the inputs to see how that could look for you over 90 days.

Day 1Day 45Day 90
Example views by day 90
11.5M
Paid to creators at $1.25
$14,333

An example from the inputs above, starting with 15 creators posting 2 videos a week. It isn't a result or a promise. Real reach depends on your videos, and a budget or per-video cap can limit it.

Get Your DTC Clipping Portal Live in Three Steps

  1. Deploy

    Connect your store or sign up

    Install the Shopify app or sign up on the web. A store isn't required.

  2. Connect

    Brief the product

    Say what to show and what the caption must include, and add any footage you already have.

  3. Automate

    Find what works

    Sort videos by views and engagement in your dashboard, and reuse those hooks in your next brief.

Want more detail? See how Rovalty works, compare plans and pricing, or read about how views are verified.

Frequently Asked Questions for DTC Brand Teams

Ready to Scale Your Store's Reach Without Giving Up Margin?

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