Flat Fees on Grocery Margins
Food influencers often charge flat fees that are hard to justify on grocery margins.
Pay-per-view UGC for food brands
Get Your Food Brand Into Recipe Videos People Save
A good recipe clip shows your product doing its job. Reward home cooks and food creators on the views their videos earn. Rovalty takes no commission on what you pay creators.
Food and Drink cost calculator
- Views at $1.00 per 1,000
- 4.0M
- A 15% platform fee
- $600/mo
- Rovalty Enterprise, 0% fee
- $199/mo
Example rate. You set your own, and views aren't guaranteed.
Why Flat Influencer Fees Don't Fit Grocery Margins
Banner Ads That Can't Taste
A shelf product is hard to explain in a banner ad.
One Kitchen, One Audience
A recipe post from one creator reaches one kitchen style and one audience.
See the Math: What Fees Do to Food and Drink Margins
Marketplaces and networks often charge a percentage of what you spend on creators. Published fees run from 5% to 20%, as our comparisons show. Move the slider to see a year of them beside a flat Rovalty plan.
Cost of the tool over 12 months, not what you pay creators. At small budgets a percentage fee can cost less than a plan, and Rovalty has a free plan up to 10,000 tracked views.
Built for Food Brands Living on Thin Margins
Fees That Fit Thin Margins
View-based pay fits slim margins, because you can set the rate and the cap.
Recipes That Explain the Product
A recipe shows when and how to use your product in a natural way.
Every Kitchen and Cuisine
Many cooks can share many recipes, from quick snacks to family dinners.
The Growth Curve: Recipe Clip Reach Over 90 Days
Views add up as more creators join and post. Change the inputs to see how that could look for you over 90 days.
Day 1Day 45Day 90
- Example views by day 90
- 11.5M
- Paid to creators at $1.00
- $11,466
An example from the inputs above, starting with 15 creators posting 2 videos a week. It isn't a result or a promise. Real reach depends on your videos, and a budget or per-video cap can limit it.
Get Your Recipe Rewards Program Live in Three Steps
Deploy
Suggest a recipe idea
Give creators a starting point, and let them bring their own style and kitchen.
Connect
Ask for your brand name
Require your name or account in each caption. Tell them where your product is sold.
Automate
Approve what looks tasty
Only approve videos that use the product well. Approved videos earn on verified views.
Want more detail? See how Rovalty works, compare plans and pricing, or read about how views are verified.