Pay-per-view UGC for parenting brands

Parents Trust Other Parents. Pay Them for Honest Reels.

Parents ask each other before they buy. Reward real parents for sharing how your product fits into daily life, based on the views they earn. Rovalty takes no commission on what you pay creators.

Parenting Brand cost calculator

Views at $1.25 per 1,000
3.2M
A 15% platform fee
$600/mo
Rovalty Enterprise, 0% fee
$199/mo

Example rate. You set your own, and views aren't guaranteed.

Why Parents See Through Most Sponsored Posts

Parents Who Spot a Paid Post

Parents quickly spot a paid post that doesn't feel like real family life.

Costly, Crowded Family Accounts

Top family accounts charge high fees and promote many brands.

One Child-Safety Mistake

One careless video with a child-safety issue can do lasting harm to your brand.

See the Math: A Fee on Your Family Brand's Budget

Marketplaces and networks often charge a percentage of what you spend on creators. Published fees run from 5% to 20%, as our comparisons show. Move the slider to see a year of them beside a flat Rovalty plan.

  • 5% fee$2,400/yr
  • 10% fee$4,800/yr
  • 15% fee$7,200/yr
  • 20% fee$9,600/yr
  • Rovalty Enterprise$2,388/yr

Cost of the tool over 12 months, not what you pay creators. At small budgets a percentage fee can cost less than a plan, and Rovalty has a free plan up to 10,000 tracked views.

Built for Parenting Brands That Review Everything First

Everyday Family Life

Everyday parents can join your program and share their own honest routines.

Many Parents, Not One Star

Your budget goes across many families and follows the videos people watch.

Review Every Video First

You check every video before it earns, so safety problems can be rejected.

The Growth Curve: Family Video Reach Over 90 Days

Views add up as more creators join and post. Change the inputs to see how that could look for you over 90 days.

Day 1Day 45Day 90
Example views by day 90
6.2M
Paid to creators at $1.25
$7,800

An example from the inputs above, starting with 10 creators posting 2 videos a week. It isn't a result or a promise. Real reach depends on your videos, and a budget or per-video cap can limit it.

Get Your Parenting Creator Program Live in Three Steps

  1. Deploy

    Set your safety rules

    Spell out how the product must be used, and how children should appear, if at all.

  2. Connect

    Invite real parents

    Share your creator page with customers and parent groups, then let them sign up.

  3. Automate

    Review with care

    Reject anything unsafe or misleading. Approved Reels earn on verified views.

Want more detail? See how Rovalty works, compare plans and pricing, or read about how views are verified.

Frequently Asked Questions for Parenting Brand Teams

Ready to Reach Parents With Videos They Believe?

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