Developers Who Block Ads
Developers tend to block or skip ads, so paid reach is hard to get.
Pay-per-view UGC for developer tools
Developers Ignore Ads. They Watch Demos.
A clear demo from another developer beats a banner. Pay coding creators on the views their clips earn on YouTube Shorts and TikTok. Rovalty takes no commission on what you pay creators.
Developer Tool cost calculator
- Views at $2.00 per 1,000
- 1.5M
- A 15% platform fee
- $450/mo
- Rovalty Growth, 0% fee
- $79/mo
Example rate. You set your own, and views aren't guaranteed.
Why Developers Ignore Most Marketing
A Big Budget for One Mention
Sponsoring a popular tech channel can take a big budget for one mention.
Videos That Lose Developers Fast
Marketing-led videos lose developers the moment something looks wrong.
See the Math: Fees vs a Flat Plan for a Developer Tool
Marketplaces and networks often charge a percentage of what you spend on creators. Published fees run from 5% to 20%, as our comparisons show. Move the slider to see a year of them beside a flat Rovalty plan.
Cost of the tool over 12 months, not what you pay creators. At small budgets a percentage fee can cost less than a plan, and Rovalty has a free plan up to 10,000 tracked views.
Built for Developer Tools That Have to Survive Scrutiny
Reach Where Ads Don't Land
Real developers show your tool solving real problems, in their own voice.
Many Small Technical Creators
Payment follows views, so small but focused coding accounts can take part.
Demos Reviewed Before They Count
You review the technical details before approval, so wrong claims don't earn.
The Growth Curve: Demo Clip Reach Among Developers
Views add up as more creators join and post. Change the inputs to see how that could look for you over 90 days.
Day 1Day 45Day 90
- Example views by day 90
- 3.0M
- Paid to creators at $2.00
- $5,980
An example from the inputs above, starting with 5 creators posting 2 videos a week. It isn't a result or a promise. Real reach depends on your videos, and a budget or per-video cap can limit it.
Get Your Demo Clip Campaign Live in Three Steps
Deploy
Pick a small, real task
Brief one job your tool does well, such as fixing a bug or setting up a project.
Connect
Make it easy to try
Link your docs and a starter project in the brief, and ask for your tool's name in the caption.
Automate
Check the code
Have an engineer review the videos. Approved clips earn on verified views.
Want more detail? See how Rovalty works, compare plans and pricing, or read about how views are verified.