The people earning are your customers
Yotpo Loyalty rewards purchases, reviews and referrals through points and VIP tiers. Its loyalty page doesn't mention creators or influencers.
Alternatives / Swell
Swell Rewards Loyal Shoppers With Points. Creators Need a Different Tool.
By Swell we mean Swell Rewards, now Yotpo Loyalty & Referrals, not the Swell commerce platform. It rewards customers for buying and referring. Rovalty is a separate kind of tool, where you pay creators per 1,000 verified views.
| Rovalty | Swell | |
|---|---|---|
| Fee | 0% commission | Plan and order charges |
| Pays on | Each 1,000 verified views | Customer points and referral rewards |
| Tracking | Official TikTok, Instagram and YouTube APIs | Orders and customer actions |
| Branding | yourbrand.rovalty.com free, your own domain on paid plans | Rewards inside your store |
| Pricing | Free, then $29, $79 and $199 a month | Free under 100 orders; Pro at $199 a month |
The Short Answer
Rovalty is our pick if you want to pay creators per 1,000 verified views for videos on their own accounts. Swell Rewards, now Yotpo Loyalty, is the better pick if your goal is repeat purchases, with points, referrals and VIP tiers for customers. Some brands could use both.
Our pick, for brands paying creators per view. Written by Rovalty and last checked .Why Loyalty Software Can't Run a Creator Campaign
Swell Rewards was a loyalty app that Yotpo bought in 2018 and renamed Yotpo Loyalty & Referrals in 2020. Its Shopify listing still lives at the /swell address. It isn't the Swell commerce platform at swell.is, which is a separate store builder.
Rewards are points, not pay by reach
Customers can earn bonus points for uploading photos or video with a review. That's a good way to gather content, but it doesn't tie money to how many views a video gets.
Costs scale with orders
The Shopify listing has a free plan under 100 orders a month and Pro at $199 a month, with $0.08 to $0.20 per order from 500 orders. Those costs follow store volume.
Rovalty: The #1 Swell Alternative for Creator Reach, Not Repeat Orders
Aimed at new viewers
Loyalty programs speak to people who already bought from you. Rovalty campaigns run on creators' accounts, in front of their followers.
Plans follow tracked views
Swell's costs rise with orders. Rovalty's plans go from 10,000 tracked views on Free to no view limit on the $199 Enterprise plan.
Also installs on Shopify
A Shopify store can install the Rovalty app. It won't touch your points program, because Rovalty has no loyalty or sales tracking features.
Retention Tool Beside an Awareness Tool
This isn't really a choice between rivals. Each one acts on a different stage of a customer's path.
Who gets rewarded
- Rovalty
- Creators, with money you send them directly at a rate you set.
- Swell
- Customers, with points they swap for discounts, plus referral rewards.
What triggers it
- Rovalty
- Views on TikTok, Instagram and YouTube, read through official APIs.
- Swell
- Purchases, reviews, referrals and other actions you choose.
Where it lives
- Rovalty
- A white-label creator page at yourbrand.rovalty.com or your own domain on paid plans.
- Swell
- Inside your store, with features like a rewards page and redeeming at checkout.
| Rovalty | Swell | |
|---|---|---|
| Pay per view | ✓Yes | ✕No |
| Platform sends payouts for you | ✕You pay directly | ✕No |
| Creator management | ✓Yes | ✕No |
Source: Yotpo Loyalty's Pro plan on Shopify, for customer rewards rather than creator pay. Its listing adds $0.08 to $0.20 per order from 500 orders a month.
If Not Swell or Rovalty: 9 Other Alternatives
Most of these 9 tools work with creators rather than customers, which may be closer to what you came looking for.
| Tool | Pays on | Cost or fee |
|---|---|---|
| #1 Rovalty | 1,000 verified views | 0%, plans from free |
| #2 GRIN | Fees, gifts, sales | 5-20% on deposits |
| #3 Upfluence | Flat fees, sales | No % of sales |
| #4 Klear | Campaign deals | Not published |
| #5 Creator.co | Flat fees, sales | Not stated |
| #6 Brandbassador | Missions, sales | Not published |
| #7 Refersion | Store sales | 2% to 3% |
| #8 GrowSurf | Referred actions | 3% on affiliate |
| #9 Viral Loops | Referral rewards | None found |
| #10 Tolstoy | Not described | None listed |
#2: GRIN (Best for Gifting, affiliate and paid in one suite)
GRIN combines creator discovery, a CRM, gifting and affiliate programs, and publishes its plans openly. It adds a 5% to 20% management fee to the money brands deposit in its wallet.
#3: Upfluence (Best for Attributing sales to each creator)
Upfluence pairs creator search with store connections that tie sales to individual creators, for a fixed fee quoted after a demo. It takes no share of sales, but it has no described way to pay by verified views.
#4: Klear (Best for Enterprise teams already on Meltwater)
Klear is now part of Meltwater Influencer Marketing, which covers discovery, fraud checks, gifting and integrated payments. Its price is a custom quote, and it describes no per-view creator pay.
#5: Creator.co (Best for Creator discovery with a self-serve plan)
Creator.co gives brands a large creator database, AI matching and a campaign dashboard with a published self-serve price. Payment runs through a wallet on flat fees, tips or commissions rather than verified views.
#6: Brandbassador (Best for Running ambassador missions)
Brandbassador, now Club, gives ecommerce brands a white-label ambassador portal with missions, commissions and product rewards. Its pricing is discussed on a demo, and rewards follow tasks and sales rather than verified views.
#7: Refersion (Best for Shopify stores paying a percent of sale)
Refersion gives ecommerce brands cookieless first-party tracking and a marketplace for finding affiliates. Its paid Shopify plans still take 2% to 3% of affiliate sales, and its offers pay on orders, not views.
#8: GrowSurf (Best for customer referrals with automatic rewards)
GrowSurf rewards customers and members when a referred friend takes an action you define, with gift cards, cash or credits. Its affiliate option takes a 3% success fee, and neither path offers view-based pay for creators.
#9: Viral Loops (Best for launch waitlists and giveaways)
Viral Loops offers ready templates for waitlists, giveaways and refer-a-friend programs, with plans set by participant count. It suits campaigns where your audience does the sharing, and it has no view-based pay for creators.
#10: Tolstoy (Best for Shoppable video on your own store)
Tolstoy creates AI product content and adds shoppable video and virtual try-on to your storefront. Its pricing covers credits and store viewers, and it describes no way to pay creators by views.
Adding Creators Without Touching Your Loyalty Program
Leave your points program running
There's nothing to move. Rovalty has no import and no loyalty features, so your customer rewards stay as they are.
Connect your store if you'd like
Shopify stores can install the Rovalty app. Then set your rate per 1,000 views, minimum views, cap and budget.
Tell creators where to join
Share your new creator page with creators, and with fans who already post about you. They link their accounts and submit video links.
When Swell Is the Better Pick
Stay with Yotpo Loyalty for any customer retention goal. Rovalty doesn't replace it, so if you want both repeat purchases and creator reach, you'd run the two side by side.
Swell Alternative Questions, Answered
How We Checked This
Last checked November 1, 2026
Written by Rovalty, so we have a stake in this list, and the ranking is our own. We read Swell's public pages on that date, and prices and features can change.
Spot something out of date? Tell us and we'll fix it.
Product names belong to their owners, and no company here endorses Rovalty.