Alternatives / Fourthwall
Fourthwall helps you sell merch, digital goods and memberships to your own audience. Rovalty does a different job: brands pay creators per 1,000 verified views, with no commission.
| Rovalty | Fourthwall | |
|---|---|---|
| Fee | 0% commission | 5% on memberships, 5% on digital (free plan) |
| Pays on | Each 1,000 verified views | Sales to your own fans |
| Tracking | Official TikTok, Instagram and YouTube APIs | Shop analytics and promo codes |
| Branding | yourbrand.rovalty.com free, your own domain on paid plans | Your own shop, .store domain on Pro |
| Pricing | Free, then $29, $79 and $199 a month | Free, or Pro at $15 a month |
Rovalty is the better pick if you want other creators promoting your shop and paid per verified view. Fourthwall is the better pick if you need merch, fulfillment, memberships or a store, because Rovalty has none of those. You can run both, since one sells and the other promotes.
Our pick, for brands paying creators per view. Written by Rovalty and last checked .Fourthwall is a shop builder for creators, with over 200 catalog products, fulfillment, digital goods and memberships. It helps you sell to fans. A founder who wants wider reach can run a Rovalty campaign beside the shop. A creator earning on Fourthwall can also join a brand's Rovalty campaign, and the shop stays as it is.
Fourthwall's own help page says there is no feature that pays a commission to partners, friends or influencers who send customers to your shop. Its Affiliate Plus program pays you for referring new creators to Fourthwall, which is a different thing.
The suggested workaround is a promo code for each partner. You export the orders file, add up sales per code, then pay people yourself. That measures sales through a code, and it tells you nothing about how many people watched.
Memberships carry 5% on both plans, digital products carry 5% on Free, and catalog items have a flat fee per product. Card processing is on top. These are fair charges for a shop, but none of them buys you reach.
Rovalty has no store, no merch and no memberships. It runs the campaign side: you set a rate per 1,000 views, a budget and a per-video cap, and creators post. Your Fourthwall shop can be the thing they talk about.
Video views are read through the TikTok, Instagram and YouTube APIs, hourly for 48 hours and then daily until tracking ends. There are no screenshots and no scraping, so you know what each dollar paid for.
Plans run from Free to $199 a month, and Rovalty takes nothing from creator pay. You pay creators directly from a weekly statement and record the reference. Rovalty never holds your money.
These products barely overlap. The useful question is which of these jobs you have right now. You may have both.
| Rovalty | Fourthwall | |
|---|---|---|
| Pay per view | ✓Yes | ✕No |
| Official API view tracking | ✓Yes | ✕No |
| Custom domain | ✓Paid plans | ✓Yes |
| Platform sends payouts for you | ✕You pay directly | ✕No |
Rovalty's plan is set by tracked views, not sales. Growth is shown as an example.
Source: This compares what Fourthwall's free plan takes from digital and membership sales with a flat Rovalty plan. It isn't like for like, because one fee covers selling and the other covers view campaigns.
Some of these sell to fans as Fourthwall does, and others pay creators to promote. Pick by the job, not the feature count.
| Tool | Pays on | Cost or fee |
|---|---|---|
| #1 Rovalty | 1,000 verified views | 0%, plans from free |
| #2 Stan Store | Customers buying products | $29 or $99 a month |
| #3 Beacons | Sales and negotiated deals | 9%, or 0% from $30/mo |
| #4 Gumroad | Customers buying products | 10% + 50¢ per sale |
| #5 Lemon Squeezy | Customers buying software | 5% + 50¢ per sale |
| #6 GrowSurf | Referred actions | 3% on affiliate |
| #7 Viral Loops | Referral rewards | None found |
| #8 Tolstoy | Not described | None listed |
| #9 Billo | Per video | In video price |
| #10 GRIN | Fees, gifts, sales | 5-20% on deposits |
Stan gives creators a simple store for courses, bookings and digital products, and it takes no cut of sales. It still charges a monthly plan, and its affiliates are paid on sales rather than views.
Beacons bundles a link in bio, store, email and a media kit that creators use to pitch brands. Lower plans take 9% of sales, and the creator pages we read describe deals priced per piece, not pay per view.
Gumroad lets anyone sell digital products with no monthly charge, and it's quick to start. It earns through fees on each sale, 10% plus 50¢ or 30% through Discover, and nothing is priced on views.
Lemon Squeezy handles checkout, subscriptions and sales tax for software and digital products, and its team is now also building Stripe Managed Payments. It takes 5% plus 50¢ per sale, and its affiliate tool pays on sales rather than views.
GrowSurf rewards customers and members when a referred friend takes an action you define, with gift cards, cash or credits. Its affiliate option takes a 3% success fee, and neither path offers view-based pay for creators.
Viral Loops offers ready templates for waitlists, giveaways and refer-a-friend programs, with plans set by participant count. It suits campaigns where your audience does the sharing, and it has no view-based pay for creators.
Tolstoy creates AI product content and adds shoppable video and virtual try-on to your storefront. Its pricing covers credits and store viewers, and it describes no way to pay creators by views.
Billo gives brands a vetted creator network and approved videos with full usage rights for paid ads. Its fee sits inside the per-video price, and pay isn't tied to the views a video earns.
GRIN combines creator discovery, a CRM, gifting and affiliate programs, and publishes its plans openly. It adds a 5% to 20% management fee to the money brands deposit in its wallet.
Nothing moves. There is no import, and your products, members and orders stay on Fourthwall. If you run a Shopify store too, it can install the Rovalty app.
Set up yourbrand.rovalty.com, then choose your rate, minimum views, per-video cap and budget. Require a mention, name or link in the caption.
Send your new page to creators yourself. They sign in with Google, link accounts and submit videos. Each Monday a statement closes, and you pay them directly within 7 days.
Stay on Fourthwall if you sell merch, memberships or digital goods to your fans. Rovalty can't do any of that and won't replace it. Add Rovalty only if you also want other creators paid per view to promote you, or if you're a creator who wants brand campaign income next to your shop.
Last checked November 1, 2026
Written by Rovalty, so we have a stake in this list, and the ranking is our own. We read Fourthwall's public pages on that date, and prices and features can change.
Spot something out of date? Tell us and we'll fix it.
Product names belong to their owners, and no company here endorses Rovalty.